Had enough recession? Ready to leap into growth mode? You don’t have to wait for the economy to bestow growth upon you. You can proactively bring it on.
As I’ve worked with people and organizations going through major change for over 5 years, I’ve noticed that people are seeing the greatest results in the area of non-linear rapid growth.
What do I mean by that? Well, linear growth is the simple, steady continuation of what you’ve already been doing. And you may be able to create growth by simply dialing up your activity in your same areas and with your same clients. But sometimes this isn’t enough. Particularly in a world that is rapidly shifting in many ways, in order to grow we need to innovate, to shift, to become something new, or become a resource to someone new.
I’ve identified some steps that can help you create rapid nonlinear growth whether you are leading a middle-market organization, a smaller entrepreneurial business or simply leading yourself into a new career:
1. Perform a strengths inventory. Put aside what you think you know and do a clean reassessment. Ask current clients and associates to tell you what you do better than anyone. What problems do you solve best? What new skills have you developed? What old untapped skills, tools and perspectives might become useful with a fresh coat of paint? Don’t edit at this point. Surface everything you and your team can think of.
2. Identify important need trends in the marketplace. Once you have looked inside, turn your attention outwards. What’s going on out there? Look at your current client base first. Brainstorm. What needs do they have beyond the ones you’re already aware of and serving? Then look to new audiences. Who has needs that might fit your areas of strength? No editing or judging at this point. Get it all down on paper where you can work with it. I like to scribble it all up on a large piece of butcher block paper affixed to a wall.
3. Find intersections between 1 & 2. Look for themes and new applications. Mix and match. Put on your detached perspective hat, as if you and your organization weren’t the topic. Again, no judging or editing, think up every possible way you might use your identified skills, tools, & perspectives to meet the needs of various audiences.
4. Now, create a specific vision for your growth. Specific is the operative word here. Now is the time for editing & discernment. Don’t worry yet about the how. Focus on the vision itself. What excites you? Where is your biggest possible vision? Who would you be working for/with? What will you be doing for them? What value will you create? What results will you produce? How will you be compensated? Paint a detailed picture of success.
5. Imagine that you have already achieved this picture of success. What will you and your business become once you have realized this vision? Will you be a bigger entity? Who will now be a part of your team? Will you need a bigger space? Will your brand have evolved? Will you have developed new skill sets? What new activities will you be engaged in? What new resources will you have access to? Define your future state as clearly as you possibly can.
6. Prioritize and Plan. Now that you’ve defined the objective, identify the shifts that will make the biggest difference. Also note those that may make no difference at all. Zoom in on the former. Be creative. Don’t do this alone. Get people you trust to play devil’s advocate, to poke holes in your plans. Keep planning until you have visualized the clearest, shortest and most effective path to your picture of success.
7. Step into the change. Stop thinking that your business will change once growth comes. The secret of creating rapid growth is that if you create the change, the growth will follow. Shift now. Start thinking, acting, talking, being, and making the choices and decisions of that future state right now. And get your team doing the same.
This is not for the faint of heart. To be successful, you have to fully commit to staying on this path even if you get some “nos” early in the game. Remember that successful ventures rarely look exactly as they were envisioned. You’ll need to pay close attention to what’s working and what’s not and be able to balance staying the course with allowing your vision to evolve as you go.
As we approach the beginning of a new year, it may be time to recognize if your efforts at linear growth are actually leading you nowhere. If so, perhaps a little reinvention is exactly what you need to leap into growth.